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IASO Featured in UNICEF’s Guide to Tools for Health Campaigns

July 17th, 2025
Campaign digitalization
IASO Featured in UNICEF’s Guide to Tools for Health Campaigns

As the effectiveness of health campaigns becomes increasingly critical, digital tools are playing a key role in optimizing their planning, monitoring, and impact.
Today, a wide range of digital solutions is available, making it challenging for health program managers to compare them and make informed, context-appropriate decisions.
That’s why UNICEF has developed a comparative guide to existing solutions — and IASO, Bluesquare’s open-source tool for planning and monitoring health campaigns, is among them.

IASO in Action: Supporting 14 Health Campaigns So Far

IASO has already been used in 14 health campaigns across diverse contexts, particularly in sub-Saharan Africa. From polio eradication to routine immunization, and from malaria prevention (seasonal chemoprevention, mosquito net distribution) to vitamin A supplementation, IASO enables better planning, real-time monitoring, and adaptive decision-making to maximize campaign coverage.

Today, many national programs rely on IASO to plan and track their health campaigns.

Features Designed for Field Realities

As outlined in UNICEF’s guide, IASO is a flexible tool that can be used throughout all phases of a health campaign:

  1. Planning and operational preparation (macro and micro):
    IASO enables the organization of geographic data (geo-registry), the identification and validation of field structures (e.g., villages, facilities, points of interest), and the planning of target areas.
    During the enumeration and data registry setup phases, the tool helps organize teams, assign intervention zones, plan tasks, and configure data collection forms.
  2. Implementation (deployment):
    IASO provides real-time tracking of field activities through interactive dashboards, helping quickly identify covered or missed areas. It supports management of commodity flows, route and delivery planning, and coordination among field teams.
    The tool also facilitates training tracking and evaluation, as well as payment management — from calculation to disbursement.
  3. Post-campaign evaluation:
    It supports verification surveys (such as LQAS), and the collection and analysis of results to assess campaign performance.

Once a health campaign concludes, data (maps, microplans, forms) are stored and can be reused for future campaigns — cutting both costs and preparation time.

Learn more about digitalizing health campaigns with IASO here.

IASO Recognized in UNICEF’s Digital Tools Guide for Health Campaigns

Bluesquare is proud to have IASO included in UNICEF’s health campaign tools selection guide — a reference designed to help decision-makers and field teams choose the most suitable digital tools for their operations.
The guide was developed by UNICEF in collaboration with the Clinton Health Access Initiative, and with contributions from UNICEF, CHAI, Health Enabled, WHO, and PATH.

Read the full guide here.

IASO continues to evolve alongside global health actors, with a clear objective: to strengthen the efficiency of health campaigns and ensure that every individual, wherever they are, can access essential health services.

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